Those who start a dollar store will quickly become pleasantly surprised by the huge number of prospective shoppers coming through the front door every day. It’s really a testimony to just how popular the dollar store concept has become. However, as these new owners start to examine what’s really happening they see many of these potential buyers are not buying at all. They come in, spend a little time looking, and then they leave empty-handed. One of the easiest ways to build dollar store sale levels is to make the right moves to motivate these shoppers to take action and actually make purchases while in the store.
Below are three tips to help you accomplish just that goal. These actions will help you eliminate the shoppers who get away without buying merchandise while in your store. When you start a dollar store you soon see these are the extra customers you need to build sale levels higher than you ever thought possible.
- Collect data. Often those coming into your store will ask about the specific items they are seeking. Collect that data and bring in small test sized orders of items not already in-stock to see if the items will sell well for you. Be sure to ask shoppers who are leaving if you can help them, what would have made the experience more enjoyable, and how you could improve the store. You won’t have time to ask this of everyone coming and going in your store, but over time you will begin to see clear messages about actions you need to take. As the right actions become clear don’t hesitate. Take those actions immediately.
- Make the experience so positive everyone who visits your store wants to come back for another visit. When you start a dollar store build a pleasant shopping experience into your business. Hire people oriented employees who focus on the customer. Then train those employees about providing outstanding customer service to each and every person walking through the door. Welcome everyone, offer to help them locate the items they seek, and thank them for choosing your store for their shopping needs.
- Always keep your store appearance and environment sharp, warm and welcoming. Be sure there is adequate lighting, pleasant music and a clean, warm, inviting appearance to your store. Not only will these motivate shoppers to return more quickly, but it will also keep shoppers in your store for longer periods of time when they do visit. The results of this; higher dollar store sale levels and increased profits.