Virtually every business that has ever existed has faced the challenges associated with building sales to the next level. Almost everyone who has ever owned a business likely remembers the experience well. It probably seemed like everything they tried just didn’t achieve the desired outcome. And when they did move forward it was more like two steps forward, and then an immediate step backwards. Those who own a dollar store are no different. They must face the reality associated with continually building sales higher. If they can’t move sales to new levels how can their profits continue to grow? Read on for these powerful tactics to help build your sales to new, higher levels.
- Do everything possible to make your store visible from the street. Shoppers can’t come to your dollar store if they don’t even know it exists. Make your store more visible by adding brightly colored banners and flags across the front of your store. Shoppers will notice the bright colors and come in to see what you have to offer. While this only works for stores with an outward facing store front, the resulting dollar store sales are fast to appear.
- Add A-Frame signs at entrances. Who could have ever imagined the impact these little signs could have on a business? When you own a dollar store you will discover they attract attention and motivate prospective customers to come into your store instantly. Use them at parking lot entrances and immediately in front of your store. Add a little information about special purchases, or sale items to add even more excitement. These little signs are a great sales tool and they works.
- Use a sign holder. Have a simple banner made for you. Then have an employee carry it on a close by street corner and watch the traffic flow into your store. Use this technique when traffic inside your store is slow. When it works the results are almost instant. Just have one of your employees grab the sign and within an hour or so you will be eager to get the employee back to the store to help with all the customers. This is a very effective, low cost technique that provides almost instant dollar store sales.
Each of these techniques can provide almost instant traffic for your store. Better yet they are low-cost and fast to implement. One word of caution; be sure the tactics you choose are acceptable to your landlord and there are no local ordinance issues before starting.